#136 The 7-Figure Connected Community Model
I am peak nervous + excited (good anxious?) today to share a project with you that I've been working on since JUNE. 😅
I've seen behind-the-scenes of many 7 & 8-Figure membership businesses. And at Affinity Collective, we help our clients scale to that level. I've noticed the patterns for what the big brands do right, and what works to improve + scale communities. So... I created a framework.
I'm calling it the 7-Figure Connected Community Model.
This framework covers everything from how we set up strong foundations to build a quality member experience that your members rave about, to scaling with team and virtual summits.
My favorite thing about the framework is that it's easy to get ahead of ourselves and jump straight to what I call "advanced pathways" – things like small group masterminds, a full coaching team, and complex ascension strategy. But this framework will remind you what's important to have in place first, so that you can throw gas on the fire at the right moment.
Let’s get into it –
An essay didn't feel like enough for this big moment – so I've recorded a video for you walking through the framework. If you're gearing up to scale your community business, this video is for you. Enjoy!
The 7-Figure Connected Community Model is my proven 3-step process I use behind-the-scenes with 7-figure brands to build the kind of membership your people can’t stop talking about and your competitors can’t replicate.
Phase 1 — Architect
Design the blueprint for your community growth
We audit your current community, extract insights, and design the structure, offers, and journey that position you as the standard in your space.
Insights: Gather data on what’s working, what’s not, and where opportunities exist to improve member experience and business results
Structure: Refine your offer suite, tiers, and ascension strategy so members have a clear path to grow with you
Member Journey: Map onboarding, milestone achievements, and upgrade pathways to keep members engaged and progressing
Phase 2 — Activate
Turn insight into engagement
We craft experiences, programming, and systems that make engagement inevitable — creating the kind of culture members never want to leave.
Programming: Design sprints, challenges, events, and high-value content that keep members engaged and motivated
Connection: Create spaces, experiences, and touchpoints that deepen relationships and foster belonging
Feedback Loops: Implement systems to regularly gather member feedback and make timely, strategic improvements
Phase 3 — Amplify
Multiply your impact and scale sustainably
We implement growth engines, optimize operations, and expand your member pathways — so your results compound without burnout.
Growth Engines: Grow with affiliates, partners, virtual summits and ambassadors
Advanced Pathways: Introduce masterminds, small groups, and tiered programs that increase member lifetime value
Operational Scale: Delegate effectively, strengthen leadership roles, and build systems to sustain growth with ease
Ready to scale your membership?
Starting in February we're taking 20 businesses through our framework to scale their communities at 1/10 (!!!) the typical cost to work with Affinity. If you're interested and want first dibs on a spot, join the waitlist. This is for advanced membership creators ready to scale and we're opening up applications in January.