#165 12-Week Community Growth Challenge
For the last 3.5 years I have written this newsletter the day before or the day I send it with the exception of maybe 5 issues I've scheduled because I had my sh*t together.
I just love sharing what's on my mind that week, what I'm learning, the behind-the-scenes of the business, etc. I'm also much more type-B than you'd expect 😂
My lack-of-planning style doesn't work when you want to keep showing up, but also want to totally log off to be with a newborn...
It really means a lot to me that you read this email every week, and so I wanted to do something that felt like a GIFT to you. While I'm soaking up this season in my life, I want you to continue GROWING your community.
So ya know, challenges are all the rage, so I wanted to give you a free one. You're automatically in just by being on this email list.
The newsletter format will switch up slightly for 12-weeks (it's shorter & less personal!) but you'll still get a lesson & some homework. The difference is... if you do the homework assignment each week it builds on each other, and I guarantee if you do it your community will grow.
Here's a little preview of what's coming & an option to connect with my team during the challenge if you want extra accountability –
The 12-week challenge is for you if you want to grow your existing community, or get your new community off the ground. It is based on our 7-Figure Connected Community Model and I'm taking you through all 3 phases. Watch a video of me breaking down our framework here.
Weeks 1-4 we'll move through our "ARCHITECT" foundations:
We revisit foundations with every client we work with (even our client this year that has 80,000 paying members). You'll get to know your members on a deeper level (my favorite research methods included), turn what you learn into a one-liner promise that sells better than your sales page, and design an onboarding + programming experience that makes every member think "this was made for me."
Weeks 5-8 we're in "ACTIVATE" mode:
This phase is all about driving engagement. You'll turn your programming calendar into your best marketing asset, revive the members who've gone quiet (I'm sharing the exact fix that saved a dwindling program at Bossbabe), design for real member-to-member connection, and set up a 30-second feedback loop that a NYT bestselling author client's community swears by.
Weeks 9-12 it's time to "AMPLIFY":
The growth phase! Word-of-mouth by design (including the challenge that generated 150+ LinkedIn posts about one client community), borrowing other people's audiences, creating real urgency without a single countdown timer... and it all builds to a one-page plan to make January your biggest growth month yet.
Each week is one short lesson + one homework assignment you can do (or delegate) in under an hour. Twelve weeks from now, you'll have touched every part of how we grow seven-figure memberships.
Want accountability & feedback?
While I'm offering this for free through the newsletter, I believe we work harder when we invest in something. If you want some accountability to do this challenge – I've got you.
Join our 12-week challenge accountability group to get support from the Affinity team throughout the challenge.
You'll get:
The weekly prompts
A community channel to share your progress & questions
Feedback from Affinity's lead community + product strategist
Extra bonus resources like our research guide
If you have any questions about if this is a good fit for you just reply to the newsletter. I'm not doing a huge launch around this, it's just something I wanted to put together! Feel free to share it with a friend.