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Dig into the archives + read all of the community-product essays
#12 The Unexpected Secret To Building An Irresistible Product
In this essay you’ll learn:
Why personalization is the secret to building better products
How your favorite platforms leverage personalization
How to create a personalization strategy in 4 simple steps
#11 The 3 Reasons To Let Sub-Communities Thrive Within Your Products
In this essay you’ll learn:
How to let sub-communities thrive within your product
The 3 biggest mistakes community and product builders make regarding sub-communities
What we can learn from the way Twitch built their infrastructure
#10 Part 2: Exploring Business Models that Prioritize Community
In this essay you’ll learn:
8 business models that prioritize community
18 examples of companies prioritizing community
Why prioritizing community is a powerful strategy for business
#09 Part 1: Exploring Business Models That Prioritize Community
In this essay you’ll learn:
8 business models that prioritize community
18 examples of companies prioritizing community
Why prioritizing community is a powerful strategy for business
#08 ABC Principles: Simple Ideas to Improve your Community Experience
In this essay you’ll learn:
A break down of the ABC principles
What I learned about decision-making designing an app for the elderly
3 things to consider when simplifying your information architecture
#07 The 3 Steps to Create a Community Journey Map
In this essay you’ll learn:
How to create a community journey map step by step
The framework to use (including an illustration)
How to think strategically about your hero’s journey
#06 Kitchen Shifts Are For Executives (+ Everyone Else)
In this essay you’ll learn:
Why a weekly community review isn’t good enough
How to identify your “departments of community”
What I would do if I were an executive at Peloton
#05 It’s Giving “I Feel Safe Here”
In this essay you’ll learn:
The ways safety impacts your business (hint: $$$)
How Peloton creates a culture of safety for beginners
How to use a ‘fears map’ to build a safer, better product
#03 How To Embrace Risks & Prioritize Your Ideas
In this essay you’ll learn:
The formula (yes, math) I use to prioritize ideas + initiatives
How to run a prioritization workshop for your business
The column by column breakdown of my prioritization template
#02 Slay the Assumption Dragon & Create a Research Plan
In this essay you'll learn:
How to create a research plan in less than 30 minutes.
The 5 steps I use to plan research efforts (+ many examples)
The method I use for developing a research roadmap
#01 Make Community the 💜 of your Product Strategy
In this essay you'll learn:
What defines a community-driven org
4 Questions to facilitate your product strategy each week
Examples of community-first strategies in practice