Live, 6-Week Program | Next Cohort Spring 2024
Journey Makers Live
Map Your Community Journey
Join me for a series of live classes and collaborative workshops where you’ll learn exactly how to identify the gaps in your customer journey, gain clarity on what products to build next, and increase your customer lifetime value (cha-ching!)
Are you sick of throwing spaghetti at the wall, wondering what product you should focus on in your business?
The reality is – most online business owners want to serve their customers for a long period of time and grow their revenue, but very few know where to get started. If you are…
Tired of testing 100 variations of digital products, trying to find something that sticks.
Not sure what digital products to build next (or first) in your business.
Constantly making assumptions about your customers regarding their emotions and challenges.
Overwhelmed with lots of ideas but aren’t sure which are worth focusing on and testing for the long-term.
Always focused on new customer acquisition and don’t have a great strategy to serve your customers longer.
The Journey Makers Live program is for you.
During this live program, you’ll learn exactly how to identify the gaps in your customer journey, and gain clarity on what products to build next.
Jay Clouse, Founder Creator Science
“Becky hosted her workshop in my membership and it was one of our most popular live sessions ever. Beyond that, it was genuinely helpful and productive for the members (and myself)!”
Imagine What You’d Unlock In Your Business With A Clear Community Journey
When you have a clear community journey you…
Make effortless product decisions in your business because you have a clear customer journey to reference.
Finally stop focusing all your effort on new customer acquisition because you have a strategy to serve your customers longer.
Easily find product-market fit in your business.
Have meaningful connections with your customers and understand their challenges.
Know exactly what new products to build next.
Have clear balance between bringing in new customers and serving your existing customers for the long-haul.
This map isn’t another freebie → high ticket offer flow diagram.
Map your customer journey like you never have before.
Here’s How It Works…
01
Get Your Ticket For The Live Program
02
Attend Workshops With Other Business Owners
03
Gain Clarity On Your Customer Journey
“I am so excited that I took Becky’s workshop. I’ve mapped my customer journey before and not gotten much out of it, but this showed me real opportunities I was missing out on for serving my existing clients and knowing what products I need to build next. I’m already taking action on the first idea and can’t wait to see the results.
Becky does a great job not only teaching, but also facilitating a space to find clarity. Highly recommend this to any creator/entrepreneur who wants to find the holes in their product offering… and fix it!”
Austin Saylor
“Becky’s workshop exceeded my expectations. I’ve seen a lot of customer journey maps before, but never like this! Not only did Becky help me identify when and how to best support my customers, I was also able to get immediate and insightful feedback from other entrepreneurs. I left the workshop feeling clear, confident, and focused.”
Cat Mulvihill
“Going through the customer journey map workshop live was an eye opening experience. It made me realize that a new business idea fit in this customer journey, just further in the future. Working on it in a group was very useful because I'm too close to my business - I need other people to see it with fresh eyes and share what isn't clear or where points of friction are.
Additionally, having the group review product ideas and vote on which seemed most aligned with the journey was a great exercise! The more we understand our customer, the more we can serve our customer, so take this workshop!”
Kelley D. Carlstrom
Here’s What’s Included
Join me for my virtual, collaborative program
4, live classes to help you do the scrappy research you need to better understand the emotional journey of your customers.
2, live 90-minute workshops to map your customer journey + create new product ideas.
Live, peer-to-peer feedback from other entrepreneurs during the workshops
Templates + resources to help you write customer interview scripts and customer surveys.
Immediate, tailored feedback directly from Becky during the live program.
Take A Peek At The Program Details
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[LIVE CLASS] Research doesn’t have to be a time-consuming pain. I’ll teach you what the minimum, important research is to do and exactly how to do it.
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[LIVE CLASS] In this class we’ll cover the bulk of our research lessons.
Is there anything worse than a shitty survey? I’ll teach you the most important things to know when writing a survey, how to keep it simple and make sure you get effective results.
If customer interviews give you the ick (that’s GenZ for “makes you cringe”), I’ll convince you otherwise. And I’ll tell you exactly how to ask your customers to chat with you and what the most important questions are to ask them. Plus, I’ve got good news. It’s not as time consuming as you think. -
[LIVE CLASS] This session will be a Q&A to support you with any challenges you’re facing running your surveys or doing your customer interviews.
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[LIVE CLASS] There’s no point in collecting data if you don’t know how to use it. I’ll show you my quick + dirty analysis strategies that will be a game changer to help you make decisions in your business. You’ll use these tricks all. the. time.
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[WORKSHOP] I’ll walk you through exactly how to use your research insights to map the emotional roller coaster of your customers so that it illuminates the gaps in your business, your next opportunities, and product improvements.
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[WORKSHOP] Now that you deeply understand every low moment your customer endures on their transformation, it’s time to get creative and come up with product ideas. The best part? Get feedback from other entrepreneurs on your ideas in real time. You’ll leave with clarity and a prioritized list of product experiments to run in your business.
Meet Your Instructor – Becky Pierson Davidson
I’ve always had a hard time fitting in a box. Which is bad news for writing my bio – but great news for your business.
There are very few seats I haven’t sat in or next to in a business – so I know what it takes to actually execute a plan and get results. But more than knowing what it takes to implement a plan – my zone of genius is using data-driven research and industry-leading processes to create a strategic plan tailored to your business that we KNOW is going to help you increase your customer life time value (LTV).
For the last 2+ years I’ve taught user experience design courses at General Assembly. Now, I’ve developed my own program using user experience design methods to help service-based business owners and content entrepreneurs sustainably grow their business.
I can’t wait to have you in my program!
xx Becky
This is definitely for you, if:
You want to identify the gaps and opportunities in your business to serve your customers longer.
You’re ready to add digital products to grow your business and your revenue.
You think about your business as an opportunity to serve your community and connect with them.
You’re open to trying a completely new approach to mapping your business strategy.
You’re willing to put yourself in your customer’s shoes and tap into their emotions and challenges.
Charlotte Crowther, Founder, MySnapshot